Tuesday, June 17, 2014

Sip of Chai

Masala Chai, Cutting Chai and Adarak Wali Chai got a new address from roadside to a dedicated tea café. Rakesh kumar takes a few sips




If a group of well-suited executives were to ask for “Cutting Chai” in an up-market restaurant, heads would certainly turn. Associated with  roadside tea stalls, Cutting Chai has been an all-time favourite with  all those frequenting dhabas. Coming as a surprise for all those who thought “good chai” was available only at a roadside stall or dhaba,  Cutting Chai has got a new space with a chain of cafés known as Chaayos. Developed by two IIT graduates, Nitin Saluja and Raghav Verma, the café offers a delightful array of more than 25 varieties of tea customizable in over 12,000 ways or as per an individual’s need.
“The idea of a Tea Café came up when my partner Nitin Saluja and his wife were on a trip. His wife was fond of tea, so they kept looking for tea everywhere but failed to find it. ‘Ek achi chai nahi milti yahan,’ his wife commented. That’s how the idea came to their mind,” said Raghav Verma. Since that incident, the duo kept thinking, when coffee can have such outlets, why can’t tea? Moreover, it is the beverages we have grown up drinking. “No doubt coffee culture is there in India, but I think if we have the same kind of outlet dedicated to tea it can also get the same popularity,” asserted Raghav Verma. “Moreover, just check the rates. If you go in any other café like CCD or Barissta for tea, it would cost around Rs 300. Whereas, in Chaayos, prices are a maximum Rs 200 only.”
The concept is just eight months oldand in this short duration, the two friends have come up with six stores, all in the NCR with corporate approach. With their motto, "Experiments with Chai", they offer fresh, gourmet and customised “chais” in a relaxed ambience, with a wide variety of tea, including Desi Chai, which can be made with an option of 12 add-ons; Indian specialty teas like God's Chai, Hari Mirch Chai, Aam Papad Chai and Pahadi Chai; and exotic teas like Moroccan Mint and Camomile tea. Visiting the cafe at Noida 62, we started with the Desi Chai. The option of 12 add-ons include tulsi, adrak, elaichi, cinnamon, ajwain, kali mirch, saunf, mint, laung, moti elaichi and hari mirch. Next in our list was Aam Papad Chai, Gods Chai and Hari Mirch Chai, with the last number scoring over the others. “As you can see, most of the ingredients, like tulsi, elaichi or ajwain, are very beneficial for health, while in the case of coffee it is totally opposite,” said Verma.
With every sip, one can differentiate the flavours of each ingredient. For instance, in Hari Mirch Chai the chilli lends an altogether different aroma and taste. The same goes with God’s Chai,

a take on the Himalayan tea, or Aam Papad Chai. Among classic teas, Darleeling First Flush was hit among the customers. Apart from hot “chai”, Chaayos also serves iced teas in a variety of flavours, hot coffee, hot chocolate and Bournevita, milkshakes and fruit shakes as well. In addition, Chaayos offers a broad range of Indian and international sandwiches (customers swear by "2-minutes Maggi Sandwich" and "One Calorie Sandwich"), and finger licking street food like Keema Pav and Vada Pav.
About Rakesh Kumar

Rakesh Kumar is a New Delhi based journalist at The Statesman, one of India's oldest and most respected newspapers. He writes in depth feature articles on issues of contemporary interest along with covering Travel, Lifestyle and Tech beats regularly. He can be contacted at urs.rakesh4@gmail.com

You Might Also Like