Tins cans and scrap picked by rag pickers from all over the
city, have been moulded into fashion outfits by students of Pearl
Academy, finds rakesh kumar
The fashion show had witnessed around 32 designs, all displayed by the graduating fashion students. The best three designs were awarded prize money of Rs 15,000, Rs 10,000 and Rs 5,000 respectively. In a bid to sensitise about the tin among the general public, the Hindustan Tin Works has given these tin and scrap to the students of the fashion institute to give them a proper shape. The event not only witnessed the fashion show but also a music performance by rag pickers and poor kids. “On the sidelines of the fashion show, it was a good opportunity to help the underprivileged rag pickers. Since all these items were picked by rag pickers, if we use the tin more and more then ultimately it is going to help them,” said another student, who also participated in the fashion show.
Sharad Mehra, CEO, Pearl Academy, said, “The 'Canvironment Week’ is indeed an encouraging and engaging platform for our students, where they use metal scrap and tin cans to make innovative garments. This experience will also help students devise and implement sustainable businesses in future for a greener earth.”
The jury consisted of Ellen Wauters, manager, communications, and national associations coordinator, EMPAC, Brussels; Megan Daum, vice-president, sustainability, Can Manufacturers Institute, US; John Revess, group environment affairs director, UK; Antonio Teixeira, president, International Packaging Association, Brazil; and Darshan Chandrekar, faculty of Pearl Academy.
Ever thought that the tin or bottles of cold drinks that most of us
dump, could be used as a fashion material or that they could enhance
the beauty of one’s clothes. Wonder how? The students of Pearl Academy
showed this at a fashion show organised by them last week. They used tin
as their theme of the fashion show and mesmersised their audience with
their creativity. Be it clothes or accessories, the students of fashion
institute include the recycled items into their collection. “One must
have seen the rag pickers collecting stuff like tin or other waste
material, but ever wondered what they are going to do with used tin. I
know they can be recycled but can’t be included in fashion,” said Pinki,
one of the students of the Pearl Academy, who had designed a t-shirt on
which small pieces of tin were embedded. Along with it, she has also
designed accessories with two tin cans. “You can see after using tin,
the clothes are shining and look better, while in accessories, these two
cans of tin could enhance beauty and at the same time you could carry
water or other eatable items,” explained the students.
Organised by the Hindustan Tin Works Limited, a can manufacturing
company, along with Pearl Academy, the fashion show took place with the
aim of promoting sustainability of metal cans, being modern, trendy,
100 per cent recyclable and environment friendly. The fashion show,
titled Spirit of Sustainability, is part of the company’s global
“Canvironment” campaign, where they directly speak to the consumers and
spread the awareness of metal packaging. “Since fashion has a mass
appeal and direct connect with the youth, therefore, we have chosen this
medium to project tin in this country. Otherwise can you imagine this
sort of response?” said Atit Bhatia, president of Canvironment Week and
senior vice-president of Hindustan Tin Works Limited. The fashion show had witnessed around 32 designs, all displayed by the graduating fashion students. The best three designs were awarded prize money of Rs 15,000, Rs 10,000 and Rs 5,000 respectively. In a bid to sensitise about the tin among the general public, the Hindustan Tin Works has given these tin and scrap to the students of the fashion institute to give them a proper shape. The event not only witnessed the fashion show but also a music performance by rag pickers and poor kids. “On the sidelines of the fashion show, it was a good opportunity to help the underprivileged rag pickers. Since all these items were picked by rag pickers, if we use the tin more and more then ultimately it is going to help them,” said another student, who also participated in the fashion show.
Sharad Mehra, CEO, Pearl Academy, said, “The 'Canvironment Week’ is indeed an encouraging and engaging platform for our students, where they use metal scrap and tin cans to make innovative garments. This experience will also help students devise and implement sustainable businesses in future for a greener earth.”
The jury consisted of Ellen Wauters, manager, communications, and national associations coordinator, EMPAC, Brussels; Megan Daum, vice-president, sustainability, Can Manufacturers Institute, US; John Revess, group environment affairs director, UK; Antonio Teixeira, president, International Packaging Association, Brazil; and Darshan Chandrekar, faculty of Pearl Academy.
