The Canadian Tourism Commission is eyeing middle class Indian tourists, reports rakesh kumar
In a bid to woo more tourists from India, the India office of the Canadian Tourism Commission (CTC) has officially launched the Canadian Signature Experiences (CSE) collection in the giant South Asian market. At the launch on 26 November at Canada House in the Capital, CTC shared their new and unexplored tourist destinations. Coinciding with the launch was the news of new members being added to the collection.
“Not only Niagara or C N Tower, Canada has so many places to explore like The Butchart Gardens, Capilano Suspension Bridge Park, Calgary Stampede, Frontier North’s polar bear and many others,” said Siobhan Chretien, regional managing director of CTC.
During the launch, CTC underlined that their focus area will now be more on middle class tourists. As per the data released, Indian consumers spent 173 million dollars on Canada travels last year, a 6.4 per cent increase. Looking ahead at 2014, the growing Indian middle class means CTC-India is now targeting cities such as Hyderabad, Kolkata, Chennai and Bangalore in marketing and sales activities, in addition to Mumbai and New Delhi. “The rapidly expanding affluent middle-class population is expected to cross the 500-million mark by 2025. That segment will then hold 60 per cent of the country’s purchasing power,” added Chretien.
The Canadian Tourism is leaving no stone unturned to promote their tourism in India, they are all set to do meetings, conferences, road show, media exposure, website (corporate website, Facebook, Twitter) updates and many others things. At the same time, by next year, around 50 other Canadian organisations seeking to expand their business network are expected to come to India.
In a bid to woo more tourists from India, the India office of the Canadian Tourism Commission (CTC) has officially launched the Canadian Signature Experiences (CSE) collection in the giant South Asian market. At the launch on 26 November at Canada House in the Capital, CTC shared their new and unexplored tourist destinations. Coinciding with the launch was the news of new members being added to the collection.
“Not only Niagara or C N Tower, Canada has so many places to explore like The Butchart Gardens, Capilano Suspension Bridge Park, Calgary Stampede, Frontier North’s polar bear and many others,” said Siobhan Chretien, regional managing director of CTC.
During the launch, CTC underlined that their focus area will now be more on middle class tourists. As per the data released, Indian consumers spent 173 million dollars on Canada travels last year, a 6.4 per cent increase. Looking ahead at 2014, the growing Indian middle class means CTC-India is now targeting cities such as Hyderabad, Kolkata, Chennai and Bangalore in marketing and sales activities, in addition to Mumbai and New Delhi. “The rapidly expanding affluent middle-class population is expected to cross the 500-million mark by 2025. That segment will then hold 60 per cent of the country’s purchasing power,” added Chretien.
The Canadian Tourism is leaving no stone unturned to promote their tourism in India, they are all set to do meetings, conferences, road show, media exposure, website (corporate website, Facebook, Twitter) updates and many others things. At the same time, by next year, around 50 other Canadian organisations seeking to expand their business network are expected to come to India.
